As the SUNSET Festival continues to evolve, this year brings a groundbreaking addition: a dedicated space where science meets sport, and data meets performance. The SUNSET Sports Performance Lab, powered by Ultrax, will highlight how technology, analytics, and expert knowledge are shaping the next generation of athletic excellence.
With a clear focus on sports science, conditioning, and performance optimization, the Lab will serve as a hub for coaches, scientists, athletes, and performance specialists eager to explore the cutting edge of human potential.
A Strategic Partnership
The driving force behind this new initiative is Ultrax, a leading European company in the field of sports analytics and science. Known for its state-of-the-art BI platform used by elite sports teams, Ultrax transforms raw training data into meaningful, actionable insights. From optimizing individual workloads to reducing injury risk, Ultrax offers tools that redefine how preparation and performance are approached in modern sport.
“As a company deeply rooted in sports science, we’re proud to bring our vision and expertise to the SUNSET Festival. This is more than just a conference – it’s a shared journey toward understanding and pushing the limits of performance,” said Marko Sukreški, CEO of Ultrax.
What Awaits in the Performance Lab?
Attendees will experience a rich and focused program of lectures, panels, and live demonstrations featuring top names in strength and conditioning, sports physiology, and applied science. Some of the key themes include:
- Advanced training methodologies grounded in the latest research
- Mental resilience and cognitive performance in elite sport
- Biomechanics, load management, and injury prevention
- Real-time data monitoring using Ultrax’s proprietary BI tools
Whether you’re a professional coach, a sports scientist, or simply someone passionate about the future of performance, the Lab provides a rare opportunity to explore the science behind success.
Why It Matters
With over 1,000 attendees expected from across the sports, media, and performance sectors, the SUNSET Sports Performance Lab is becoming one of the key meeting points in Europe for performance innovation.
“We believe that collaboration and visibility at events like SUNSET are crucial for growth – not just for Ultrax, but for the entire sports performance community,” added Sukreški. “We’re excited to share knowledge, exchange ideas, and inspire the next generation of sports professionals.”
Don’t Miss It
Join us from June 5th to 7th in Zadar and be part of a festival that brings together the brightest minds in sports science and technology. The future of performance starts here.
