Combat Zone

From boxing rings to tatamis, combat sports are evolving into global entertainment platforms. In this unique session, perspectives from both elite judo and professional boxing come together to explore what it takes to succeed at the highest level — physically, mentally, and commercially. With Malik Scott, former professional boxer and current trainer, and Barbara Matić, Croatia’s golden judoka and two-time world champion, the conversation will dive into discipline, mindset, and how storytelling, branding, and media are shaping the future of combat sports across disciplines.