HOW MUCH INFORMATION DO WE NEED? MORE

When it comes to virtually every sector of sports business, from ticket sales to viewerships, live scores to real-time betting sector – data is king! With their unicorn status lurking around the corner, Sofascore has been a prime example of how to maximize the potential of these vast amounts of data floating around in the sports business ether. What is it that they are doing differently, and what is their strategy moving forward?