Sam Cooke

A prominent entrepreneur in gaming and esports since 2014, Sam has built a formidable international network over a decade and counting. He co-founded, grew and led Esports Insider for nine years ahead of a successful exit in 2025. He’s also a co-founder of Cyberlabs, CBDO at gaming solutions provider UNEVN, and an NED at Community Care Gaming. Sam has advised on a number of operators in and around the gaming sector including 3D Aim Trainer (successful exit), Skybox and Rewired VC. Alongside the above, Sam is a director at GSE which includes media and events entity The Insights Group and the agency Playmakers, both launching in early 2025.