Mikael Westerling

Mikael Westerling is the Chief Sales Officer and Co-Founder of GRID Esports, a cutting-edge game data platform fueling the future of competitive games’ betting, coaching, monetisation, and fan experience. Since co-founding GRID in 2018, Mikael has been instrumental in shaping how official game data powers the next generation of betting innovation—enabling regulated sportsbooks to offer high-integrity, data-rich esports markets at scale. With over 15 years of experience in the global betting industry, Mikael brings deep expertise across the full data value chain—from live event data capture and processing to odds modeling and risk-managed distribution. Prior to GRID, he held senior roles at leading sports data companies including RunningBall (now Stats Perform), InPlay Sports Data, and Betgenius, where he led initiatives focused on data commercialization and betting product innovation. Since transitioning to esports, Mikael has become a leading voice in the integration of real-time in-game data with regulated wagering, advocating for publisher-aligned, tech-driven approaches to integrity, compliance, and market growth. His work is central to GRID’s mission: unlocking the potential of game data for everyone.

S više od 15 godina iskustva u globalnoj industriji klađenja, Mikael posjeduje duboko znanje o cijelom lancu vrijednosti podataka – od prikupljanja i obrade podataka s događaja uživo do modeliranja koeficijenata i distribucije uz upravljanje rizicima. Prije GRID-a, obnašao je visoke funkcije u vodećim tvrtkama za sportske podatke poput RunningBall (danas Stats Perform), InPlay Sports Data i Betgenius, gdje je predvodio projekte usmjerene na komercijalizaciju podataka i inovacije u proizvodima za klađenje.

Nakon prelaska u svijet esporta, Mikael je postao jedan od vodećih glasova u integraciji podataka iz igara u stvarnom vremenu s reguliranim klađenjem, zalažući se za pristupe temeljene na tehnologiji i usklađene s izdavačima, koji jamče integritet, usklađenost i rast tržišta. Njegov rad ključan je za misiju GRID-a: otključavanje punog potencijala podataka iz videoigara – za sve.