GUSTAVO ARELLANO

With a background in engineering, business, and sports management, Gustavo brings over 20 years of commercial experience across multiple industries. At FIBA, he established the market intelligence function, supported the rollout of a new global competition system, and led the multi-event sponsorship strategy for FIBA’s major tournaments. He currently drives strategic initiatives across the FIBA ecosystem, including the development of eFIBA, the organization’s esports property, the commercialization of FIBA assets, as well as key efforts in licensing, digital transformation, innovation and the FIBA Academy. Gustavo also contributes as a mentor, guest lecturer, and advisor for Special Olympics.