Dražen Pehar is an international brand, licensing and partnerships executive with more than 15 years of global leadership experience across the sports, entertainment, fashion, retail and FMCG industries.
Throughout his career, he has worked for companies including L’Oréal, PUMA and CAA (Creative Artists Agency), leading strategic partnerships, international brand development and commercial growth initiatives across Europe and global markets.
Across various projects and collaborations, he has worked with iconic brands and companies such as Nike, Netflix and Warner Bros., connecting sport, culture, entertainment and business through partnerships, licensing, sponsorships, sales and marketing strategies.
At Sunset Sports Festival 2026, Dražen will moderate the panel “From Talent to Enterprise: The New Power Structure in Sport”, exploring the evolving relationship between athletes, brands, media and global commercial ecosystems.
