Diana Al Shammari is the artist and designer behind some of the most sought-after jersey drops in football today. Known as The Football Gal, she has redefined what it means to wear your team on your sleeve, quite literally, by using intricate embroidery to turn football shirts into collectible pieces of art. In a space dominated by big-name collaborations and limited-edition releases, Diana has built a cult following through her bespoke, embroidered jerseys. Her work has been worn by stars like Joe Jonas and Jules Koundé, and is admired by fans who see football as culture, not just sport. From floral motifs stitched into classic kits to reimagined national team shirts, her designs blend craftsmanship, memory and fashion in a way that feels at home in stadiums, galleries and runways alike. Whether collaborating with adidas and Koundé on a custom jersey or leading creative workshops that bring fans into the design process, Diana is at the forefront of football’s new visual language – one that’s as much about storytelling as it is about style.
