Bart Prinssen leads FIBA’s Equipment & Venue Centre, overseeing global licensing, approval, and standardization, while also driving FIBA’s worldwide innovation strategy. He is responsible for shaping FIBA’s sports data collection and distribution model in close partnership with Genius Sports, FIBA’s global sports data partner. A strong advocate for innovation, Bart works closely with emerging and established companies to help them identify the right entry points into the sports technology market—grounded in clear market needs and measurable success criteria. He firmly believes in cross-sport and cross-league collaboration to align standards, accelerate adoption, and deliver maximum global impact.
